BeHear SMARTO is a simple yet powerful personal hearing amplifier with Bluetooth connectivity. It is designed specifically for those who need significant amplification with minimum hassle, SMARTO delivers what users need most: a simple way to stay connected to the conversation. The product is equipped with directional microphones. With the press of a button, the beamforming function in SMARTO zeroes in on sound coming from a specific direction. Users can point the SMARTO in the relevant direction and selecting either narrow or omni focus such that they can follow conversation easily even in noisy places. BeHear SMARTO is fitted with a single-press emergency call button feature which allows user to initiate call to a pre-defined number which can be customized in our BeHear APP. This makes it easy for the wearer to get assistance and gives family members built-in peace of mind in situation like user falls, or is incapacitated in any other way. BeHear SMARTO allows hearing boost of up to 70dB. It is designed to be used right out of the box or to be customized by manual input of hearing test result with user’s audiogram. Its built-in Bluetooth connectivity feature allows users to use the device not just for hearing but for mobile calls, music streaming and TV watching.